The future of luxury isn't in the $3000 shoes. It's in the $50 lip balms and the nano-influencers who market them.

At Elephant Design, we've analyzed how luxury's most significant transformation since ready-to-wear is unfolding. Our latest blog examines how heritage brands are navigating the delicate balance between tradition and innovation, as Gen Z prepares to influence one-third of all luxury purchases by 2030.

From innovative digital strategies to changing consumption patterns, discover our insights on how luxury houses are bridging centuries of heritage with the speed of TikTok.
Link to Blog