Platinum Lab is an initiative of Elephant Design focused to better the daily living of urban Elderly people through technology driven solutions.

It is a collaborative platform of design, technology, business & elderly care professionals.  Various groups of elderly people, design researchers, subject experts, students & professionals work together . It combines elderly needs, proven technologies and business dynamics to arrive at innovative solutions.

The design led innovation process at Platinum Lab centres around latent elderly needs to create solutions with a series of hypotheses, quick prototypes and imaginative iterations.

Initial user research pointed to four core problem areas (Health, Emotion, Finance & Travel) and around 30 challenges to address. Six challenges were prioritised, and appropriate solutions were developed for them.

Ozu

Elderly people feel anxious & afraid of managing health emergency situations at home and outside

Solution

OZU, a personal emergency response system for home and outside. It uses IoT & App to connect the elderly to loved ones & people around. It supports monitoring & timely help to elderly.

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Saathi

Elderly people have a lot of free time and less productive things to do. This often makes them feel lonely and causes depression.

Solution

SAATHI, an online TV centric community safe platform for the elderly as well as younger people. It encourages purposeful interactions, builds connections, promotes learning from professionals, skill-sharing and participation in group activities.

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Kiko

Regular connection with other elderly neighbourhood friends is a big issue. These non-purposeful interactions with friends are important but consistency of these meetings and amount of time spent together is a challenge in terms of their mobility and a comfortable place to meet.

Solution

KIKO, a friendly equipment which facilitates remote talking between friends. It comes alive when one is in it's vicinity ensuring a feeling of companionship.

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Karta

Sudden shift from working days to a retired life makes elderly people feel the pressure of empty time. With endless time in their hand it becomes a challenge to reorganise their work and relationships.

Solution

KARTA, a multipurpose movable station that assists in personal interactions, cooking and other daily mundane activities enjoyable.

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Balance

The anxiety of balancing savings, reducing interest rate with unpredictable expenditure creates negative emotions and actions for the elderly.

Solution

BALANCE, a dialogue based easy to use financial tracking app to predict micro expenditures, build financial confidence and identify patterns for real time advice.

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Gamilearn

The elderly fear of making costly mistakes while using online apps even though they are very useful to them.

Solution

A system of gamified way of learning the Apps which tolerate mistakes. The Elderly can choose the popular App with maximum impact to their life and learn at their own pace.

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