Indian Super League - India’s football championship has gained great success and huge fan following. Elephant has been the design partner for ISL since its first season.
To build interest in women’s football and as a build up to the 2020 FIFA U-17 Women's World Cup to be held in India, an U-17 Women’s Championship was launched by FSDL Chairperson Mrs Nita Ambani. Elephant was invited to design the visual identity for championship along with four individual team identities.
A fresh visual language was created for stadium livery, posters and several other touch points. The livery was created to celebrate the talent of young footballers and also the dynamic spirit of their game.
A unique and aggressive visual identity and visual language was designed for each of the four teams – Panthers, Tigresses, Lionesses and Cheetahs that went on to compete with each other in November 2019.
The campaign #GroundsKnowNoGender was launched to promote the tournament.
