Elephant SoundSense has designed the aural experience at 5 critical touch points at the international arrival and departure at Terminal 3 at Delhi International Airport. A signature tune has been composed with different renditions for different touch points. The brand attributes, geographical location, spirit of the country, products on display, busy travel times and the wide range of travelers were the key points in the design. Elements of bio-rhythm have been incorporated and a new range of hardware by Bosch EV has been installed in July 2013 for the project across the stores at the airport to enhance the aural experience.
Elephant Soundsense team designs audio-branding for Delhi Duty Free at T3, first ever in retail space