India Design Mark recognizes and evaluates good design through a systemized process. The specific Mark reflects virtues of good design in Indian context and can be used as a symbol of distinguished excellence of the product. India Design Mark is granted by India Design Council - an autonomous body, established by the Government of India.
Ashish Deshpande (Director, Elephant) has been on the selection jury since the inception of India Design Mark in 2012.
In the same context, Ashish was earlier invited to visit Japan to understand practices followed by Good Design Mark of Japan. The visitor delegation was hosted by Overseas Human Resources and Industry Development Association (HIDA), Japan.
Ashish Deshpande on India Design Mark jury being held on 19-20 February 2015