Online presence makes or breaks consumer perceptions of your brand. Digital + UI/UX Design solutions, if done right, can translate your brand’s identity, core strengths, services and more on to the omnipresent screen. Our case study showcase explores the infinite possibilities within this niche, beginning with our UI/UX design for Floryo.
The importance of flour in the Indian kitchen cannot be overstated. It is THE core and at the same time, an ideal accompaniment in many, many dishes. Floryo – a brand-new startup seeking to disrupt the Indian flour industry – distinguished itself by providing customers with personalized, made-to-order flours with added nutrition. The fact that people would purchase these products on their online platform made it essential that their purchase experience be seamless and hassle-free. Our work for their website ensured that it became an extension of the brand’s personality and packaging, which our teams had already established. The potent use of illustrations and other design language elements resulted in the user experience being as personalized and convenient as the product, catalysing purchase decisions with ease.
Check out the case study here: https://lnkd.in/da4_Acq3
