Our team focused on streamlining and contemporizing the design while retaining Colin’s signature look and feel.

When Reckitt Benckiser Showcase- Benckiser entrusted us with the packaging revamp of their globally iconic brand Colin, we knew the significance of the task. Our team focused on streamlining and contemporizing the design while retaining Colin’s signature look and feel. By ensuring key propositions were clear and uncluttered, we balanced strong messaging with a clean, cohesive look that highlighted Colin's formula potency. The outcome? A refreshed packaging system that not only stands out against newer entrants but also seamlessly includes future variants, ensuring Colin continues to shine brightly on shelves around the world.