we crafted a range that not only stands out on the shelf but also connects deeply with tradition and taste.

When Eastern Foods approached us to design the packaging for their Madhuram Range of dessert mixes, we knew it was an opportunity to create something truly special. Our challenge was to develop a festive yet premium look that would resonate year-round while subtly reflecting the cultural significance of these desserts. We focused on authentic depictions, from the serving spoon ("Uruli") to the specific garnishes used in each dish, ensuring that the packaging was as culturally rich as the desserts themselves. With a blend of earthy tones for Gothambu and Parippu, and vibrant hues for other variants, we crafted a range that not only stands out on the shelf but also connects deeply with tradition and taste.