In a market as dynamic as Kerala during Onam, where every brand vies for consumer attention, Saffola Oats from Marico Limited aimed to strengthen its market leadership with a design that truly resonates with the spirit of the festival. The challenge was clear: create a special edition pack that not only stands out but also reinforces Saffola’s presence. The team took this challenge to heart, choosing the 'New Beginnings' theme, crafting a design that celebrates the optimism and renewal synonymous with Onam. By weaving in vibrant cultural elements—like the iconic Vellam Kali boat race and the communal joy of festive meals—we ensured the packaging not only captures attention but also connects emotionally with consumers, making Saffola Oats the preferred choice during the celebrations. This design isn't just festive; it’s an exercise in packtivation and cultural relevance.
