Presenting the Asian Paints #ColourSchemePRO: the app that helps you select colours like a PRO! The task was to make the app user-centric, intuitive & delightful to use. But we didn't stop at that. We improved accessibility, added features and enhanced colour accuracy.
Design Awareness #38 Ashwini Deshpande opens up the world of #Dysonpointing to #persistence #perfection as keys to #success for #Design#ESakal #मराठी #local #सप्तरंग
Its all about Details !
In today’s Monday Morning Meeting Swapnil Subhash Joshi conducted a session about details that stick to your memory and build a recall value.
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"In teaching others, we learn ourselves."
Another resounding session on #Branding for students of#CommunicationDesign by Mayuri Nikumbh & Kedar Parundekar at MIT Institute of Design
स्टोरी का फ़ंडा!
Ashish Deshpande discuss about importance of communiting a design and how story-telling serves as a great medium to convey the idea effectively.
#communicationiskey #conception #storytelling #elephantdesign
Congratulations!!! Mayuri Nikumbh
Design Director #Elephant has been featured in Impact Magazine 40 under 40 list in Media Marketing Advertising.
Way to go !
Lights! Camera! Action! Ashwini Deshpande conveying her thoughts at
#DesignForAsia Awards Grand Jury.
Ashwini Deshpande Grand Jury #DesignforAsia judging for the best with the best @Hongkong Poly U,Innovation Tower.
Embrace yourself !
Todays Monday Morning session introduced us to the world of Caricatures and the role caricatures play towards depicting personas by Gouri Vasant Kamat Priyanka Karyekar
Audiogyan an Indian podcast by Kedar Nimkar for those interested in Design, Philosophy & Arts. Put on your headphones for some gyan by Ashish Deshpande
Chec at:
Let's blow some trumpet! The Economic Times Brand Equity#AgencyRankings for 2017-18 are out! And we are super proud to announce that Elephant Design has topped it again!
Someone said winning has become a habit. Well... following other habits is easier. But winning is something else. It takes passion, consistent great work every single time, genuine interest in solving challenges with empathy and intrinsic joy in working as a team to do this hat-trick. I bet the next mountain is just as hard, yet joyous.
MUDA (無駄) !
A Japanese concept meaning 'Procasination, futile' and how it effects our professional as well as personal life.
This #mondaymorningmeeting conducted by Anjali Prasanna Kamat was about the importance of identifying and overcoming the 'Mudas' in us to achieve our goals more efficiently.
#muda #overcome #getinspired #mondaymotivation #elephantdesign
Design Awareness #37 Ashwini Deshpande unravels the world of #informationGraphics #concise #pinpointed #communication #Design#ESakal #मराठी #local #सप्तरंग
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LEGO TIME !
An interesting activity by Pradyumna Pandit on this #mondaymorningmeeting was about understanding a design brief in depth before getting into designing or conceptualizing a product
Musical Monday !
Today Gerry Rebello took an energetic music session and taught us to compose music of our own
#music #refreshingday #mondaymorningmeeting #elephantdesign
With a firm equity in milk, chocolates, snacks & beverages, launching a healthy breakfast range seems like the obvious next move. Nestle did just that with the launch of their first ever breakfast range NesPlus in India. Nestle partnered with Elephant for design strategy & packaging for this move.
“Indians have some very peculiar breakfast habits & preferences. What sets this range apart is the fact that it remains crunchy even inside milk. Since the cereals shelves are dominated with multinational & national brands already, this exercise was about creating new category codes while keeping Nestle equity enhanced” says Ashwini Deshpande, Co-founder, Director, Elephant.
Design team at Elephant decided to bring out the multi sensorial consumption experience by using a combination of custom illustrations with product photographs in their full glory. A clean hierarchy with rays connoting the morning mood and colours mirroring the flavours, the range has been designed with flexibility to add more formats & variants.
Check at:
https://brandequity.economictimes.indiatimes.com/news/advertising/elephant-delivers-on-design-strategy-and-packaging-for-nestles-first-ever-breakfast-range-in-india/64852695
Make your hobby your profession !
Today Partho Guha in #mondaymorningmeeting talked on breaking out from daily routine and self energizing by following your passion
#goingindepth #energize #followyourpassion #elephantdesign
The magic is within you !
Today #mondaymorningmeeting conducted by Mukta Limaye Melinkeriwas about recognizing the superhero in you and overcoming your weakness by embracing those powers
#momdaymotivation #superhero #superpower #believeinyourself#elephantdesign
