Monday Morning Meeting - Mayank Banta talks about Unsung Heroes

#elephantforkerala
This monday morning meeting was in honor of the unsung heroes - The Fishermens who helped the flood victims.
Mayank Banta took us through the history of minting coins and symbolic events where the reverse side were dedicated to them.
#coinminting #tribute #honoringthehereos #elephantdesign

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Asian Paints Colour SCHEME Pro - Mobile app design by Elephant Design

Presenting the Asian Paints #ColourSchemePRO: the app that helps you select colours like a PRO! The task was to make the app user-centric, intuitive & delightful to use. But we didn't stop at that. We improved accessibility, added features and enhanced colour accuracy.

Monday Morning Meeting - Gauri & Priyanka conducts session about Caricatures

Embrace yourself !
Todays Monday Morning session introduced us to the world of Caricatures and the role caricatures play towards depicting personas by Gouri Vasant Kamat Priyanka Karyekar

Elephant Design topped The Economic Times Brand Equity Agency Rankings for 2017-18 again

Let's blow some trumpet! The Economic Times Brand Equity#AgencyRankings for 2017-18 are out! And we are super proud to announce that Elephant Design has topped it again! 
Someone said winning has become a habit. Well... following other habits is easier. But winning is something else. It takes passion, consistent great work every single time, genuine interest in solving challenges with empathy and intrinsic joy in working as a team to do this hat-trick. I bet the next mountain is just as hard, yet joyous.

Monday Morning Meeting - Anjali Kamat talks about Japanese concept 'MUDA'

MUDA (無駄) !
A Japanese concept meaning 'Procasination, futile' and how it effects our professional as well as personal life.
This #mondaymorningmeeting conducted by Anjali Prasanna Kamat was about the importance of identifying and overcoming the 'Mudas' in us to achieve our goals more efficiently.
#muda #overcome #getinspired #mondaymotivation #elephantdesign

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Design Awareness - Ashwini Deshpande Explains Emerging Trend in Packaging Design

Elephant delivers on design strategy and packaging for Nestle's first ever breakfast range in India

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With a firm equity in milk, chocolates, snacks & beverages, launching a healthy breakfast range seems like the obvious next move. Nestle did just that with the launch of their first ever breakfast range NesPlus in India. Nestle partnered with Elephant for design strategy & packaging for this move.

“Indians have some very peculiar breakfast habits & preferences. What sets this range apart is the fact that it remains crunchy even inside milk. Since the cereals shelves are dominated with multinational & national brands already, this exercise was about creating new category codes while keeping Nestle equity enhanced” says Ashwini Deshpande, Co-founder, Director, Elephant. 

Design team at Elephant decided to bring out the multi sensorial consumption experience by using a combination of custom illustrations with product photographs in their full glory. A clean hierarchy with rays connoting the morning mood and colours mirroring the flavours, the range has been designed with flexibility to add more formats & variants.

Check at:

https://brandequity.economictimes.indiatimes.com/news/advertising/elephant-delivers-on-design-strategy-and-packaging-for-nestles-first-ever-breakfast-range-in-india/64852695

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