Excited to share our collaboration with Fonterra, the largest dairy producer in the Southern hemisphere, to revamp the packaging for PediaPro in Sri Lanka! Our task was to create a design that would boost consumer awareness and strengthen PediaPro's brand presence amongst their target audience - namely mothers, and irregular buyers.
Our team started by emphasizing PediaPro's scientific approach, reassuring new mothers of its nutritional reliability for their children. We highlighted the Iron and Omega-3 content, keeping these vital nutrients front and centre. We incorporated a vibrant palette and modernized fonts and blended emotional appeal with scientific elements, featuring a mascot and PediaPro's iconic imagery.
It's been a rewarding experience to help Fonterra connect with Sri Lankan mothers as the dairy giant becomes the go-to option for all-round baby nutrition!
