Working with Vansaar (Riaan Wellness Pvt. Ltd.) saw us implementing a highly adaptive packaging system that incorporated a large number of traditionally-rooted contemporary wellness products. Consumers can easily sift through what can be a daunting assortment with our help, where we categorised products as either benefit-driven (for products with complex mixtures) and ingredient-driven (for already familiar products like turmeric) – enabling them to choose based on ailment, familiarity and need.
