Happy to travel any distance for #designawareness#letustalkaboutdesign to students & parents and bust some myths #elephantdesign
India’s No 1 snack brand gets a makeover by Elephant
Kurkure has a vast portfolio of multiple categories, flavours & sizes with varying preferences of tastes & shapes across the country.
As some of the innovations in shapes & flavours had happened organically, this hugely popular brand needed a cohesive brand architecture and visual language. Indian snacks had added to the complexity of portfolio even further.
There were 3 significant tasks for this redesigning exercise:
- Enhance brand leadership, relevance & distinctiveness.
- Build an architecture that is able to create strong differentiation for categories
- And most importantly, help consumers navigate the shelf & pick the right snack of their choice
As echoed by consumers everywhere, Kurkure being the brand of abundance, crunch & quirk, design team decided to highlight these three axes on the packs.
The concept was built around getting the ingredients in focus to enhance taste appeal with a larger than life shape of the product providing backdrop for play between products & ingredients. Every variant is called out in custom designed typography that also makes it ownable. Back of packs are brought to life with custom drawn illustrations of turning mundane encounters into fun moments by sharing the tasty crunchy snack.
While harmonising the entire portfolio in terms of messaging, tone of voice and visual language the team was successful in creating clear distinction within categories of collets, puffcorns, trangles and Indian savoury snacks; taking the shelf visibility & excitement to next level.
Time to grab India’s favourite Masala Munch!
Paper Boat setting trends globally..
Surprise discovery!seems our packaging for Paper Boat is setting trends globally! read on...
Monday Morning Meeting - Ashish Deshpande talks about Human Survival Instincts
Humans have survival instincts ! They always find a new way to survive.
Ashish Deshpande in this #MondayMorningMeeting took us back to our history and think like our ancestors to survive in todays new world above all others.
#hunting #abilitytoproduction #toolsofsurvival #neweapons#learnfrompast #thinkdifferently #elephantdesign
Elephant at Chhap, Symbiosis Institute of Design, Pune
Ashwini Deshpande speaks at Asian Paints ColourNext 2018 launch
Industrial Visit - GLSID Ahmedabad students visit Elephant Design
Happy to host enthusiastic students from #glsid design institutes #ahmedabad
#industrialvisit #futuredesigners #knowledgesharing #exchangeofideas#designvalue #guidance #experiencesharing
#elephantdesign
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Monday Morning Meeting - Partho Guha conduct's fun activity to achieve World Class
Your wish is my command, Partho Guha in today's #MondayMorningMeeting took us through a fun activity to share our wishes with other teams to achieve World Class together
#worldclass #designvalue #teameffort #reachthesky #teamelephant#elephantdesign
Ashwini Deshpande in IMPACT’s 50 Most Influential Women in Media, Marketing and Advertising
Leading women in #Design with example, 4th year in a row #Impact’s list 50 most influential #women 2018 #AshwiniDeshpande take a bow #inspiration #ElephantDesign
Check at:
Ashwini Deshpande jury at Abby’s Awards by Advertising Agencies Association of India
Ashwini Deshpande on the Design & Craft jury for Abby’s Awards by Advertising Agencies Association of India
#abbysawards #goafest #advertising #advertisingclub #recognizingtalents#designjury in progress at the #AAAI office
Monday Morning Meeting - Mayank Banta talks about The Art of Hand Written Newspaper
Keeping history alive through Design. This #MondayMorningMeeting, Mayank Banta sensitized us about The Art of Hand Written Newspaper and how we as designers can help preserve and revive it.
#calligraphy #handwritten #preservinghistory #responsibledesigners#elephantdesign #mondaymorningmeeting
Design Awareness - Ashwini Deshpande talks about Biomimicry
Design Awareness #29 #AshwiniDeshpande reveals the best #designerin our world #inspiration #biomimicry #ESakal #मराठी #local #सप्तरंग
Monday Morning Meeting - Swapnil Joshi conducts activity about 30 second story challenge
This #mondaymorningmeeting Swapnil Subhash Joshi tooks us through an exercise to keep ourself on the toes with the 30 second story challenge from 10words.
#30seconds #bequick #story #challenge #funactivity #elephantdesign
Ashish Deshpande with Tisdc TWdelegation at DJ Academy of Design
Giving exposure to design students! Ashish Deshpande with Tisdc TWdelegation at DJ Academy of Design.
http://www.tisdc.org/en/news/content.php?id=521
Elephant Wins POPAI OMA Awards 2018
POSM designed by Elephant Design won a Silver award in POPAI OMA AWARDS 2018 in the Personal care modern trade category for Godgrej Professional
#productdesign #award #moretocome #proud #elephantdesign
Monday Morning Meeting - Neha Nadkarni talks about De-digitalisation of New Generation
Generation gap !
This #MondayMorningMeeting, Neha Nadkarni gave us a ride back to our childhood and how it has digitalised the new generation, followed by an activity to re-think & imagine new aged parks for children as well as parents, to come together to play and interact with each other.
#childhood #nostalgia #generation2 #relivethemoment#playtogetherstaytogether #elephantdesign
Elephant Design in News
There are days when #Design gets prominence in #news Elephant Design #BestDesignHouse #PackagingStructure #LexusDesignAwards#DesigninIndia
Design House of The Year - Elephant Design
Elephant Design chosen as #DesignHouseOfTheYear at the first edition of #LDAI #LexusDesignAwardsIndia Also received top award in #PackagingDesign for Paper Boat and nomination in #ProductDesign for Symphony #Cloud
Industrial Visit - MIT Avantika University students visits Elephant
Happy to host enthusiastic students from #mitid and #avantika design institutes
#industrialvisit #futuredesigners #knowledgesharing #exchangeofideas#designvalue #guidance #experiencesharing #elephantdesign
Monday Morning Meeting - This Monday morning is a little different
They say time changes things, but you actually have to change them yourself. - Andy Warhol
This Monday morning is a little different. We are not at #PalmBeach and we are not having our usual coffee... #Elephant2018
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