Brand Strategy

Like all good art, branding is a process that is forever becoming – never being. Much like our own personalities, brands need to grow, adapt and ultimately, evolve. At Elephant, we recognize that any brand strategy agency worth its salt doesn’t simply formulate a plan that comprises of dos and don’ts. Our brand strategy services help clients decode their category from the consumer’s perspective and helps create opportunities for building a unique brand proposition that constantly pushes the brand towards differentiated success.

Our Brand Strategy agency offerings for multifaceted development

Beyond all our solutions and services, at the heart of Elephant’s work lies the realm of design. In this regard, we earnestly believe in human-centric design and for us, it needs to be grounded in strategic rigor so that it connects with consumers at deep emotional levels.

To facilitate that, we offer a variety of brand strategy services to our clients. This helps them define their brand’s core value proposition and purpose in such a manner that both: internal and external brand stakeholders are aligned in a single direction that enhances identification, differentiation & brand value.

Beyond these integral outcomes, our team of brand strategy experts focus on enabling our clients decode the category from a consumer lens and spot opportunities for building unique brand propositions.

Our services include category decode, consumer decode, competitor decode, strategic insighting, brand definition, brand positioning, brand storytelling, brand visioning, brand purpose & brand architecture building offerings.

We aim to connect the strategic thread from spotting white space opportunities, keeping a competitive mindset at the forefront which helps us target the consumer’s mindset in turn, connecting the brand’s solutions/services to need gaps/spaces within the category.

The Macro and Micro – Scope

Since we’ve iterated that branding is a continuous process, how do we go about making it more methodical and proactive as opposed to scattered and reactive? The first step towards systematization involves defining both, the short- and the long-term scope of our brand strategy agency-based offerings.

In the short term, our services enable the building of tighter brand assets from design assets such as visual identities to communication assets such as campaign taglines to tighter product development. Our delivery comes through in the form of a stronger consumer connect, where a legitimacy and trust are conferred upon the brand and subsequently, its services and solutions.

In the long term, our brand strategy agency services align different brand stakeholders, brand building elements, business goals and strategic initiatives in a common direction. This bears subsequent results, such as increasing the product/service premium (higher prices), engineering stronger brand recall and greater brand valuation.

A Multi-Directional Approach

In the current landscape, any brand strategy consulting firm may provide a formulaic, non-adaptive approach given the broad scope of the service. Depending on your product or your business, we can look at amplifying certain aspects of your brand as opposed to others. While sticking to one particular enhancement can work, brands are multi-layered entities that demand an approach that amalgamates different focus areas. Here’re some of our foci at a glance:

Service First: Your brand promises and delivers the best customer service around; and we build upon that promise. If your support staff, problem resolution mechanics and other such aspects are what make you shine, we polish that further.

Convenience and Efficiency: Going beyond surface level concerns, you strike at the heart of utility: your products/services are simply convenient and efficient! This draws in those who value the hassle-free approach over all else, and don’t have time to gloss over and ‘take it in’ when it comes to approaching you.

The Premium Feel: You’re simply a cut above and you know it. Our brand strategy experts augment this to make you the go-to provider for all things exclusive, despite the price because ultimately, your consumer knows that its all worth it. Why compromise? is something you often say when describing your products and we make sure that simply comes through.

Cost-Effectiveness: Why go for expensive and opulent when efficacy within the budget is what most of us often seek? Another approach within the utilitarian domain, this brand strategy focuses on ‘the price is right’ approach, backed by visible results.

Sheer Disruption: Your customers wouldn’t even know they needed you in their life – that’s how ground-breaking your products and services are! This approach focuses on sheer differentiation and ultimately, disruption in the market which is about to be caught unawares by you – and we enhance that effectively.

Streamlined Processes for Tangible Results

A brand strategy consulting firm should be able to decodes complexity to arrive at simple actionable & articulated insights that inspire clients to do more. While the entirety of our brand strategy process is important, there is a sense of prioritization.

We focus extensively on entry-points since brands struggle most with that aspect, where we outline key areas for sector-based entry, subsequent competition and differentiated expression to bring your brand to life amidst this hypercompetitive landscape. For those interested in our capabilities as a brand strategy agency, here’s our process laid out in detail:

1. Discover: Involves research to decode market & spot opportunity

Category decode including competitive analysis & semiotics
Consumer decode including behaviour, pain points, need spaces etc.
Current brand proposition analysis
Stakeholder perspective on brand (management, employee, agency etc.)
Potential White spaces & need gap spotting

2. Define: Involves building a cohesive brand proposition

Insighting for brand building + developing POV
Brand workshop to align brand stakeholders
Brand definition using framework client team is comfortable with
Brand positioning exploration & definition
Brand Architecture development
Go to market activation development
Campaign & Tone of Voice development

An Interdisciplinary Approach

Monolithic approaches are relics of the past and it lamentable that the best practices in the industry are not exactly ratified by many a brand strategy agency in the market. We recognize the value of different disciplines when it comes to formulating an exhaustive, all-encompassing brand strategy for our clients.

By merging the right form of expertise, we can leverage results that far exceed conventional expectations and arrive at more humanistic solutions that make deep, far-reaching connections with the target audience as far as brand perception is concerned. Here’s a list of some of the specialized