Typefacets: My life measured in fonts
Nayantara Pande, Graphic Designer, www.elephantdesign.com
People associate certain things from the past with a particular fragrance, or a place, sometimes food. You taste something and it reminds you of your mother and your childhood, get a whiff of some perfume that reminds you of your long lost love. My love for typography makes me associate my past with fonts.
I have always had a keen interest for Type. Even as a kid, unknowingly, I used to sit on MS Word browsing through fonts, exploring. Typing out some of my story books on Word using these fonts thinking I was doing some extremely important work.
Confession: Comic Sans was my preferred choice for a greeting card or something fancy. Papyrus and Chiller were my go-to fonts for something “exotic”. Precisely the fonts that I cringe at if I see them used somewhere in a poster now, thinking to myself ‘Oh God! What were these people thinking?’
So what changed that made me realise the good from bad, the beautiful from ugly, the wrong from right? Going to Design School being the most obvious answer, the gruelling assignments, research, books and sharing knowledge played a big roll.
Which brings me to my first love,
1. Helvetica : The Clichéd Choice
How unoriginal of me to like something that every designer is “supposed to like”. But my first ever type assignment was working with Helvetica - The back breaking job of tracing the font in a sentence to understand mechanical and optical kerning, that too from a Typolog. Which means tracing each and every alphabet separately to form a word and then a sentence. That is tedious!
But I loved it. It is then when I realised typography is what I want to be associated with in future, in one way or the other. When you’re working on something so intensely, you do predominantly tend to notice things related to that in your surrounding. So I started noticing Helvetica used in posters, hoardings, ads, logos. I learnt how to recognise a typeface! One achievement unlocked! That thrill of being able to recognise a typeface is kind of addictive. Gives you an ego boost. So I started digging deeper and reading more, observing more using the typeface more and at the same time exploring new typefaces.
This is when I met my muse,
2. Baskerville : The Classic Beauty
This memory is synonymous with my mentor and teacher Manasi Keni, who realised my love for typography right from the beginning of my first year. Very strict but equally rewarding, I was very lucky to have such a dedicated teacher who went out of her way to help and strive for our betterment. Out of the many fun assignments she gave us, one of them was to present our favourite font.
I had moved on from Helvetica by then and fallen in love with Baskerville. It’s beautiful curves, contrast and it’s elegance. A serif font with gentle transitions. The serifs gliding into the stems was a treat for the eye. Two of my favourite letters were the uppercase ‘Q’ because of the unapologetically bold yet elegant backward slash and the lowercase ‘G’ for it’s ear and loop.
This was the first presentation I ever gave in college. I have a very bad stage fright. I was absolutely dreading the day even though I had to present in front my own classmates and friends. I was thinking, why did my teacher put me through this task?! I’d rather go through the agony of tracing the entire Typolog than do a presentation! It is when my knees were shaking and heart pounding that I remembered, while researching for the presentation I found out that John Baskerville, the creator of this font was illiterate. His knack for calligraphy and penmanship and a strong urge to learn about type made him quit his job and start his own press which ultimately gave birth to the first transitional typeface which later was an inspiration for Bodoni and Didot.
I thought to myself, if an illiterate could achieve such a feat and design his own font, I can most certainly give a presentation. It gave me courage and I got through it. I still get scared to present in front of people, but now I know that, I can do it anyway. This font taught me that where there is passion and dedication, nothing seems impossible. All the qualities that got me through design school and to where I am now. Constantly evolving, constantly searching.
3. Museo and Brandon Grotesque: My 3AM Friends
Your first job is like finally diving into the ocean after swimming in the pool for four years. It is when you find out that most of the things you learnt in college do not apply in “real life”. The basic design sense is there, aesthetics and principles apply, but the rest? In that moment you realise you have SO much to learn still.
All that ego about being one of the brightest students in class is shattered by the slap of reality that life gives you. Everything is unclear again. But that’s okay! Remember what Baskerville taught you? Perseverance and dedication! Also, some good friends are just what you need! It is here where I came across Museo and Brandon Grostesque. I was aware of Museo back in college but never really got to explore it. These two fonts have proved to be my pillars in tricky situations like a creative block a day before a deadline.
The have made my logos look sleek and my packaging clean and contemporary. Museo is like a flexible companion providing solutions to all your problems with its Serif, Sans, Cyrillic and Slab Family. Brandon Grotesque is a total hunk with it’s strong yet friendly appearance sitting next to you saying encouraging words while you burn the midnight lamp.
On this quest of life I look forward to many more adventures with my Type friends. I thank those which have taught me important life lessons, some which have disappointed me and some which have supported me. :)
