Congratulations to Elephant Design for completing a mesmerizing journey of 35 years

"The past is like looking into the rear view mirror in the car, it is good to glance at how far you have come, but if you stare too long you will miss whats right in front of you. " - anonymous
Thirty Five years is a long road to glance back at! Very proud of what we have achieved as India's pioneering design consultancy. But we are even more excited to imagine what lies ahead.
Our sincere gratitude to all those who have been a part of our journey, wished us well, and cheered from the front row.

Nikhil Phadke, our Creative Director, who has been named to BW Retail World's prestigious 40 Under 40 for 2024!

Here's celebrating a well-deserved win for Nikhil Phadke, our Creative Director, who has been named to BW Retail World's prestigious 40 Under 40 for 2024!
Navigating the ever-shifting landscape of retail requires a keen eye for the future and the strategic thinking to translate vision into reality. Nikhil's leadership embodies these qualities, making him a true asset to our team and the industry as a whole. Congratulations, Nikhil!

Elephant Design helped them create Granamma - a brand offering authentic flavors with superior quality.

South Indian meals crave those crispy accompaniments, but busy lives mean corner store snacks. Often unbranded, hygiene becomes a concern. Wipro Consumer Care and Lighting saw an opportunity here.

Consequently, we at Elephant Design helped them create Granamma - a brand offering authentic flavors with superior quality. Our design? A clean identity with a banana leaf motif, a signature-like font for grandma's touch, and a dynamic "snackfall" showcasing abundance and texture. Granamma's packaging tackles freshness & hygiene concerns, bringing traditional snacking into a modern, organized form. Keep an eye out on your nearest retail shelves for a glimpse!
Click here to read more. : https://elephantdesign.com/granamma

Priyanka Karyekar, our talented Creative Director has been named "Designer of the Year" in PrintWeek [India]'s prestigious ‘Women to Watch’ Awards 2024!

We're thrilled to announce that Priyanka Karyekar, our talented Creative Director has been named "Designer of the Year" in PrintWeek [India]'s prestigious ‘Women to Watch’ Awards 2024! This first-ever program celebrates the achievements of outstanding women who are leading, inspiring, and driving positive change in the Indian printing and packaging industry. Priyanka's dedication to excellence, her creative force and innovative spirit perfectly embody the values of this award. Congratulations, Priyanka! We're incredibly proud of you!

Ashwini Deshpande on the cover of IMPACT Weekly Magazine

We have always followed equalopportunity equalpay principles. Not just for our core competencies of design or strategy, but also for most other functions including finance administration talentmanagement and businessdevelopment .
It is no surprise to find Ashwini on the cover of IMPACT Weekly Magazine talking about tokenism and how to avoid that trap.

Ashwini Deshpande will be leading the prestigious design jury at the upcoming ADFEST (Official)

#designleadership is neither a coincidence nor a default.
Our teams work relentlessly to stay ahead of the curve to be able to imagine the best future. That also gives us outstanding opportunities such as this one where Ashwini Deshpande will be leading the prestigious design jury at the upcoming ADFEST (Official).
ADFEST2024 is open for delegate registrations and Networking Passes! See the link in comments, register & say HI! hashtag#HumanIntelligence hashtag#HI

We were thrilled to partner with Hedso Health and Wellness on their bold new venture, hoop.

We were thrilled to partner with Hedso Health and Wellness on their bold new venture, hoop. Hoop is designed for the modern millennial who prioritizes proactive healthcare and "being the best version of themselves." Inspired by the word "Hoop" itself, our brand identity is formed via overlapping "O"s, suggesting movement and flow, while the approachable font fosters connection. We ditched the tired "problem + solution" formula and focused on positive imagery, reflecting the brand's emphasis on proactive wellness. Deep teal is an unconventional, yet ownable color choice within the category, while metallic accents convey efficacy. Hoop has been met with incredible praise, proving that well-being can be stylish, engaging, and effective. We're proud to be a part of this innovative journey!

Engaging session with students of design from GLS Institute Of Design.

A very engaging session with students of design from GLS Institute Of Design. It was an open hashtag#AMA session with Ashwini & Ashish followed by studio walk-through by Ramaa & Nayonika. The conversations ranged from hashtag#design to hashtag#AI to facing failures or creative blocks and even running business in the times of gig economy.
As always, it was our pleasure to host this group of 30+ bright students at our cafe & studios.

Our design talent Yugandhara and Nikhil have embarked on a label odyssey at Letra Graphix Pvt Ltd

Our design talent Yugandhara and Nikhil have embarked on a label odyssey at Letra Graphix Pvt Ltd PrintWeek-powered @LabelYatra! Immersed in cutting-edge production processes and witnessing the boundless possibilities unleashed by Avery Dennison and the Letra team's new special substrates. This unique experience was personally and professionally enriching, providing invaluable insights into pushing the boundaries of label design. Sincere thanks to the PrintWeek team for putting together this event! Noel Dcunha RamuRamanathan

WhatPackaging by PrintWeek India Label Yatra Elephant Design Pvt. Ltd.

Ashwini Deshpande talks to Vinayak Pachalag of Think Bank Live

As a pioneering design consultancy in India, it has always been our endeavour to spread awareness about hashtag#design.
As part of the curtain raiser of Design Education Festival organised by the Pune chapter of Association of Designers of India, Ashwini Deshpande talks to Vinayak Pachalag of Think Bank Live about good design, design education & design in India.

At the ADI Pune Premier League our team DesignTuskers won the championship

Winning is sweeter when you are an #underdog!

It isn’t rare for us to get an award in design. But this one is for India's most loved sport, #cricket! 🏏

At the #ADI Pune Premier League for design & creative agencies, our team #DesignTuskers won the championship among 18 mixed teams (with at least 2 women a side). We played 4 matches and emerged as unbeaten #champions.

Because 🏆 Winners Take It All 🏆 we also came home with accolades for #BestBowler #BestBatsman #BestFielder #BestAllrounder and #HighestScorers of the tournament.

We experienced how it feels to have no one but your own team supporting you when every other noise at the stadium is rooting for the other team. We experienced holding on to each other when things don't go as planned. And then we shared the sheer joy of that winning moment against all odds.

While being the best at what we do, we also realise the importance of making time to enjoy the little wonders that life offers.

Elephant Design crafted a multi-sensorial immersive experience with IN5: bringing The Vatican to life in Los Angeles for IN5.

Elephant Design forays into creating its first 360-degree immersive experience with IN5: bringing The Vatican to life in Los Angeles for IN5. We crafted a multi-sensorial experience with several key areas, bringing the awe-inspiring architecture and craftsmanship of the Vatican to life for those who cannot physically visit or revisit the space via an array of VR/AR tech and more. Our team developed a visual identity, language and communication system that merged the ancient with the modern with engraved imagery, rock cut/wood cut, and linocuts blended with modern Technicolor. Here's to traversing new realities; one cultural experience at a time!
Read more on our website. Link in the comments!

Organic Harvest | Good Glamm Group entrusted Team Elephant with a rebranding and packaging for wider online visibility.

Organic Harvest | Good Glamm Group entrusted Team Elephant with a rebranding exercise for wider online visibility. We also designed packaging that resonates with users seeking potent, natural skincare. The team chose clean, minimalist aesthetics, with a bold ingredient treatment and a benefit-focused approach. The successful launch led to a new project — revamping their makeup range, where the team opted for a white-themed yet premium approach. The result? A seamlessly effective packaging system that stands out both online and offline, establishing Organic Harvest as the epitome of natural potency in today's saturated market. Read more on our website.

Ashwini Deshpande in the Top Most Influential Women in 2023 was celebrated by IMPACT,

Ashwini Deshpande is a guiding force for many of us here at Elephant. For the 8th year in a row, this is her leading the design community from the front lines. Her consistent presence in the Top Most Influential Women in 2023 was celebrated by IMPACT, an event by exchange4media that is now witnessing its eleventh edition. Her commitment to pushing design boundaries leaves an indelible mark, inspiring us all. As we applaud this milestone, let's reflect on the power of creativity, resilience, and meaningful leadership. Here's to Ashwini, shaping not only the way we think about design, but also inspiring a legacy of positive impact!

Ashish Deshpande at the hashtag#AsianConvergence

“In the Asian context, it is very important for designers to decide which opportunities they will work on” says Ashish Deshpande at the hashtag#AsianConvergence” Talk as part of ‘the Design Alliance Asia’ visit to Zhuhai. He presented iF DESIGN award winning Plezmo case study to the audience that comprised of designers & academics from the region.

We were invited to share some of our work at the Asian Convergence showcase at the Hong Kong Design Institute (HKDI)

As part of the Design Alliance Asia consortium, we were invited to share some of our work at the Asian Convergence showcase at the Hong Kong Design Institute (HKDI). We picked #paperboat #Bhoomi & #plezmo as they represent the spectrum our work. Culturally relevant ethnic drinks in a contemporary format, bringing back slow cooking with convenience and IoT play blocks that make coding fun for children.

Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, invited to talk at Unitedworld Institute of Design (UID)

Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, has been invited to talk on “Navigating the Landscape of Brand & Retail Experiences” at Unitedworld Institute of Design (UID) on Nov 1st, 2023.