We're elated to reveal our transformative Branding, Brand Architecture and Visual Identity for @Nexus Malls.

Turning a new leaf as they say , #NexusMalls unveiled this #brand #identity few weeks ago. But it's only now that we can witness the scale & impact of the #branding work as one mall after another adorns resplendent purple to join the club #DesigninIndia #design #retail

The spirit of Indian independence and freedom shall thrive on this long weekend! Most of us might celebrate it at our homes or in engaging spaces like malls. Speaking of malls - we're elated to reveal our transformative #Branding and #brandarchitecture , including the #VisualIdentity for @Nexus Malls. Our work can be seen at several iconic malls in cities like Bangalore, Ahmedabad, Pune, Chandigarh, Hyderabad - and many more. A detailed case study will soon give you a behind-the-scenes peek at the #BrandStrategy we used and a host of other details, so stay tuned - and Happy Shopping!
Logo Animation Credits: 4am Worldwide & Decode Studio

Our work for IBO (Ebo Mart Private Limited) aims to bring out their a consumer-first approach.

Our work for IBO (Ebo Mart Private Limited) aims to bring out their focus on value and a consumer-first approach. This distinct identity uses approachable colours and texture to honestly communicate its key propositions; and can be flexibly used to provide an omni-channel experience. This identity was the base on which we also developed a distinct signage, way-finding and communications system, crafting an in-store experience that was consistent with the brand's value-driven ethos.

Read all about it here:
https://lnkd.in/dhvUagpB

Our work of Tata Consumer Products enters India's plant-based meat sector with 'Tata Simply Better'

#plantprotein - or shall we say #smart protein?
It was wonderful working with the team at Tata Consumer Products to bring this emerging category to life.
Thank you Deepika Khattar Bhan Chhavi Topa Safna Laskari Itee Vijay for the opportunity.
Aren't we #SimplyBetter together?

Read - https://www.foodtechbiz.com/product-launches/tata-consumer-products-enters-indias-plant-based-meat-sector-with-tata-simply-better

Ashwini Deshpande to give her perspectives as part of the guest panel on 'Let Me Hijack Your Mind'

Elephant is elated to announce that Ashwini Deshpande shall be giving her perspectives as part of the guest panel on 'Let Me Hijack Your Mind'. The discussion promises to be an interesting blend of boundless thinking and pragmatic application as panellists discuss how to overcome our individual hurdles and give our lives a well-earned boost - revolving around the eponymous book by Alyque Padamsee and Vandana Saxena Poria.

Gerard Rebello to give a talk on 'Designing a blended channel experience' at Annual In-Store Asia 2022

Our dynamic realities - in the form of both, technological development and natural maladies like Covid are continuously changing the way in which we browse for and buy commodities. The retail experience, in short, is changing and it is our pleasure to announce that Gerard Rebello has been invited to give a talk on 'Designing a blended channel experience' on the 29th of June. This is part of a two-day convention - In-Store Asia 2022 - under the theme of 'Reboot, Rethink and Redefine Retail Experience', which promises to bring the Indian retail industry together during these trying post-pandemic times.

Elephant Design, Retail Experience Design

Ashwini Deshpande as Jury President at LIA (London International awards)

Meet the 2022 Design and Package Design Jury!

Jury President, Ashwini Deshpande, Co-Founder / Director at Elephant Design Pvt. Ltd. says “LIA is always special as it is run by an all women crew. I am very grateful for this opportunity once again. We saw some heart-warming and thoughtful work last year. Now that we are turning the page by resuming physical events, I can’t wait to touch and feel the work, meet other jurors, and discuss nuances of design in the same room. Would love to see some work that is deeply rooted in cultural insights and yet is universally delightful.”

Read more - https://lnkd.in/gdiUzs3D

Ashwini Deshpande is on the AD STARS Jury

#Busan may see an Elephant or two this year!
Why start on a Design career ?!! Some crisp thoughts shared by Ashwini Deshpande about design and creativity #journey @Elephant_social #DesigninIndia #design #creativity #pune #India #korea #career #ADStars2022 spoke to Ashwini Deshpande, co-founder of Elephant and one of the executive judges for the Design, Print category asJury Elephant Design Pvt. Ltd.

Check her conversation with the folks in Korea about new learnings, awards and what may help you win an award. - https://lnkd.in/dvr7T4Px

Our work for Firefox Bikes Pvt. Ltd. wins Gold at the Transform Awards India 2022.

It is the season of awards!
Announcing our #Gold win as Best #BrandExperience for Firefox Bikes Pvt. Ltd. at the Transform Awards India 2022.
This was a #bullseye of sorts.
A single entry in just one category that came home a winner!
#TransformAwards
Transform - magazine

Ashwini Deshpande is selected as a jury member for the ABBY's awards

In a moment of potent thought leadership and creative recognition, Ashwini Deshpande is selected as a jury member for the ABBY’s awards, which celebrate the essence of creativity in the field of media and communications.

Read more : https://www.agencyreporter.com/abbys-2022-appoints-industry-stalwarts-as-jury-chairs/

Plezmo & Elephant on Yanko Design

We worked with Plezmo to figure out the solution to a pressing problem: How can we make the process of coding simpler, easier to access and more importantly - fun - for children? The answer helped us win the coveted 2022 iF Design award, where we succeeded in creating an ecosystem of Plezmo IoT blocks that let children build everything from fully functional train loops to the Iron Man hand repulsor.

Plezmo has also been awarded the NASSCOM Design4India Jury Choice Award & Golden Pin Design Mark 2021, Taiwan

PLEZMO STEAM designed by Elephant Design has been awarded coveted GOLDEN PIN DESIGN MARK, TAIWAN The 2021

Third award recognition for PLEZMO STEAM based education platform for children to Learn through Play designed by Elephant Design has been awarded coveted GOLDEN PIN DESIGN MARK, TAIWAN The 2021 Golden Pin Design Award received 7,681 submissions from 28 countries and PLEZMO is one of the 122 outstanding design shortlisted for the Best Design Award.

Plezmo STEAM education platform designed by our team has won the internationally coveted iF Design award!

Happy to announce...
Designed by Elephant Design Pvt. Ltd., Plezmo STEAM Education Platform that helps children imagine and create stories based on the principle of ‘Learn through play’ has won the internationally coveted iF DESIGN Award'22 for #ProductDesign & #UserExperience #UX
Plezmo elements attach to toys, Lego blocks, integrate with craft, science projects and connect with the Plezmo #app via Bluetooth.

You can find detail case study of the project - right here:

Product Design - https://elephantdesign.com/plezmo , UX design - https://elephantdesign.com/plezmo-app

Our work for Firefox bikes has been shortlisted for the Transform Awards India 2022

We’re proud to announce that our work for Firefox bikes has been shortlisted for the Transform Awards India 2022. Of special note is that this is Transform Awards’ first ever event to be held in India, where the very best agencies showcase their work in a spectacular display of creativity, innovation and success!

Ashwini Deshpande on #STEM for Social Good Bootcamp by Girl Up, United Nations Foundation

Ashwini Deshpande feels strongly about #inclusivedesign. She has delivered talks, authored articles and also conducted workshops on creating awareness on the topic.
If you are interested in inclusive, gender-responsive design, join #STEM for Social Good Bootcamp by Girl Up, United Nations Foundation where she will be a panelist

Register today- https://cutt.ly/NAJAErq

Happy to share a piece on WickedGud in The Hard Copy

And then you have a #startup that is so wicked, it's gud!
Thank you thehardcopyco for the WickedGüd story.
It is certainly a milestone for us at Elephant Design Pvt. Ltd. as we shift the paradigm of #packagingdesign one #brand at a time.

Bhuman Dani Monish Debnath Soumalya Biswas onwards & upwards. One #bowl at a time.

#designleadership #designInIndia #branding #naming