We ensured the packaging not only captures attention but also connects emotionally with consumers,

In a market as dynamic as Kerala during Onam, where every brand vies for consumer attention, Saffola Oats from Marico Limited aimed to strengthen its market leadership with a design that truly resonates with the spirit of the festival. The challenge was clear: create a special edition pack that not only stands out but also reinforces Saffola’s presence. The team took this challenge to heart, choosing the 'New Beginnings' theme, crafting a design that celebrates the optimism and renewal synonymous with Onam. By weaving in vibrant cultural elements—like the iconic Vellam Kali boat race and the communal joy of festive meals—we ensured the packaging not only captures attention but also connects emotionally with consumers, making Saffola Oats the preferred choice during the celebrations. This design isn't just festive; it’s an exercise in packtivation and cultural relevance.

we crafted a range that not only stands out on the shelf but also connects deeply with tradition and taste.

When Eastern Foods approached us to design the packaging for their Madhuram Range of dessert mixes, we knew it was an opportunity to create something truly special. Our challenge was to develop a festive yet premium look that would resonate year-round while subtly reflecting the cultural significance of these desserts. We focused on authentic depictions, from the serving spoon ("Uruli") to the specific garnishes used in each dish, ensuring that the packaging was as culturally rich as the desserts themselves. With a blend of earthy tones for Gothambu and Parippu, and vibrant hues for other variants, we crafted a range that not only stands out on the shelf but also connects deeply with tradition and taste.

Celebrating Our Long-Service Heroes!

Celebrating Our Long-Service Heroes!
We are filled with immense gratitude and joy as we celebrated some truly remarkable milestones within our Elephant family. It’s not just about the years spent with us, but the heart, soul, and passion these incredible individuals have poured into their work every single day.
Some numbers:
vaishali khoje - 30 years
Dhananjay Shinde – 15 years
Amit More - 15 years
Jayashree Babar - 10 years of return (+13.5 years earlier)
Praveen Mutkekar – 10 years of return (+12.5 years earlier)
Ashok Kadam - 10 years
Their dedication is the heartbeat of Elephant through every challenge and triumph. Their unwavering commitment, ethics and honesty makes our workplace a community where everyone thrives.
We look forward to many more shared successes and milestones with them

Our talented Creative Directors Yugandhara & Priyanka were invited as jury members for PrintWeek [India] Awards.

Our talented Creative Directors Yugandhara & Priyanka were invited as jury members for PrintWeek [India] Awards.
Can't wait to hear their experience that is undoubtedly enriching for hashtag#print & hashtag#packagingdesign

Our team focused on streamlining and contemporizing the design while retaining Colin’s signature look and feel.

When Reckitt Benckiser Showcase- Benckiser entrusted us with the packaging revamp of their globally iconic brand Colin, we knew the significance of the task. Our team focused on streamlining and contemporizing the design while retaining Colin’s signature look and feel. By ensuring key propositions were clear and uncluttered, we balanced strong messaging with a clean, cohesive look that highlighted Colin's formula potency. The outcome? A refreshed packaging system that not only stands out against newer entrants but also seamlessly includes future variants, ensuring Colin continues to shine brightly on shelves around the world.

Ashwini Deshpande was once again invited to be on the GrandJury of DFA by Hong Kong Design Centre

Since 2003, the DesignforAsia Awards are globally acknowledged for recognising design excellence towards betterment of Asian communities.
Ashwini Deshpande was once again invited to be on the GrandJury of DFA by Hong Kong Design Centre along with design experts from Australia, China, Japan, S Korea, Singapore & UK.

This Independence Day, we honour the spirit of India through our design-tinted glasses.

This Independence Day, we honour the spirit of India through our design-tinted glasses. India's heritage inspires our work every day. From traditional art forms to modern innovations, India's creative landscape is as diverse as its culture. At Elephant Design, we see true independence as the power to voice our ideas without boundaries, to create solutions that resonate deeply and authentically, and to design a future that is as inclusive as it is visionary. We pay due tribute to the countless artisans, thinkers, creators and doers who have shaped India's identity, blending the wisdom of the past with the possibilities of tomorrow. As we celebrate this day, we invite you to reflect on how design not only mirrors our nation's diversity but also drives its progress. Together, let's continue crafting a world where creativity knows no limits and where every idea has the space to thrive.

ProductDesign - whether physical, digital or like in the case of SynPhNe, a phygital product requires empathy, knowledge, experience and patience.

ProductDesign - whether physical, digital or like in the case of SynPhNe, a phygital product requires empathy, knowledge, experience and patience. And when it comes to a healthcare product, the amount of tests, pilots and trials are multifold and complex.
We are happy & proud design partners to their journey of user research, market understanding, product design & platform strategy, detailing & design engineering, user testing and targeted troubleshooting during the tooling, pilots & manufacturing phases of product development.
As Subhasis Banerji mentions here, our design engineers certainly seem engrossed in inspecting every aspect of the product.

Our collaboration with Fonterra, the largest dairy producer in the Southern hemisphere, to revamp the packaging for PediaPro in Sri Lanka!

Excited to share our collaboration with Fonterra, the largest dairy producer in the Southern hemisphere, to revamp the packaging for PediaPro in Sri Lanka! Our task was to create a design that would boost consumer awareness and strengthen PediaPro's brand presence amongst their target audience - namely mothers, and irregular buyers.

Our team started by emphasizing PediaPro's scientific approach, reassuring new mothers of its nutritional reliability for their children. We highlighted the Iron and Omega-3 content, keeping these vital nutrients front and centre. We incorporated a vibrant palette and modernized fonts and blended emotional appeal with scientific elements, featuring a mascot and PediaPro's iconic imagery.

It's been a rewarding experience to help Fonterra connect with Sri Lankan mothers as the dairy giant becomes the go-to option for all-round baby nutrition!

Our team joined Iscon Balaji Foods on this exciting journey of crafting a brand identity and packaging system for Hungritos

Iscon Balaji Foods, a powerhouse in India's potato industry, set their sights on conquering the domestic freezer. Our team joined them on this exciting journey, crafting a brand identity and packaging system for Hungritos, their new line of frozen snacks. Hungritos now stands out with its playful personality and commitment to quality frozen delights. Head on to our website and see how we transformed Iscon Balaji Foods from a B2B giant into a household name!
https://lnkd.in/dMvp3GpS