Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega Helmets India to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism courtesy of its sleek, streamlined frame.
You can find a handy list of our product design work- in case study form- right here: https://lnkd.in/ghkTnxRq
Symphony desktop cooler with new future focused design
The first – and only answer yet, to “Can we have a desktop cooler?” comes from our product design team in the form of the Symphony Duet i-S. Deviating from the chunky, cuboidal structures that dominate cooler design, the Duet i-S is shaped like an obelisk. It can comfortably sit on your desk and provide targeted cooling, be modified to suit a variety of indoor applications due to its ingenious structure - while seamlessly blending in with your suite of modern devices with its minimalistic, future-focused design.
We've got more in store- see how we helped them revamp their Sumo cooler right here:
https://lnkd.in/gwnBBqvy
Re-Designing Traditional Card Games for the Online Table | Rummy Tunes
When Wild Spades approached us with the premise of a UI/UX overhaul for Rummy Tunes – a traditional Indian card game ported to an online interface - we asked ourselves, “How can we create the same level of immersion for Rummy, a game that has always been enjoyed in a real-life, non-virtual setting?” Our work for Rummy Tunes is indeed the answer with a defined visual style and a host of user-centric features and interactions that keep gamers coming back for more!
You can check out the entire case study here:
https://lnkd.in/gY8gS78W
Firefox retail experience design
The pandemic was a potent catalyst for people to take to bicycling as a way to both: commute and keep fit. Recognizing this rise in potential users, Firefox Bikes Pvt. Ltd. gave us key inputs and helped us redesign their stores to provide a differentiated retail experience. From the fascia to the service area, each dynamic element heightens brand recall and enhances the promise of rugged adventure, instilling a sense of pride and exclusivity in each customer that owns a Firefox bike.
You can find detail case study of the project - right here: https://elephantdesign.com/firefox-retail-store-design
Our work for Chaayos caters to the increased focus on ecommerce and related shopping
Our work for Chaayos caters to the increased focus on ecommerce and related shopping. Distilling their essence in a packaging format developed for online marketplaces, we help consumers clearly differentiate between ‘tea’ and ‘chai’ in a world full of illegible graphics and zoomed views. Your hot, personalized cup of chai can now be safely replicated within your homes and hits just right – as it was meant to be!
You can find a handy list of our work – in case study form - right here: https://lnkd.in/dFfjeeYi
Bringing Tata Consumer Products vision for #TataSampann Dry Fruits range to life!
Tata Sampann’s foray into dry-fruits meant that it was time for our existing packaging system to adapt further. Customers can finally satiate their dry-fruit needs as our system assures them about sourcing and quality: both of which are pressing concerns as there is very little standardization. Sampann’s brand promise of organic, handpicked goodness seals the deal effectively and our work keeps evolving in line with theirs!
We've got more in store - See how we worked on Tata Sampann's visual identity right here:
https://lnkd.in/ghH_CME4
Our collaboration with Reliance Puric resulted in the development of a robust packaging
With efficacy and purity as its twin pillars, our collaboration with Reliance Puric resulted in the development of a robust packaging system for their range of home care and hygiene products. Our work for Puric helps consumers make informed choices about their safety and hygiene – a definitive need for the times we live in!
Elephant worked closely to develop packaging that highlighted both: nutrition and deliciousness
epigamia’s collaboration with Deepika Padukone resulted in an unbelievable combination: chocolate spreads made from ghee! Elephant worked closely with her and the team to develop packaging that highlighted both: nutrition and deliciousness, complete with the assurance that this was a completely guilt-free snacking option.
Working with Vansaar (Riaan Wellness Pvt. Ltd.) saw us implementing a highly adaptive packaging system
Working with Vansaar (Riaan Wellness Pvt. Ltd.) saw us implementing a highly adaptive packaging system that incorporated a large number of traditionally-rooted contemporary wellness products. Consumers can easily sift through what can be a daunting assortment with our help, where we categorised products as either benefit-driven (for products with complex mixtures) and ingredient-driven (for already familiar products like turmeric) – enabling them to choose based on ailment, familiarity and need.
Our work for Nutrihance highlights the merits of its enriched formula succinctly
Our work for Nutrihance highlights the merits of its enriched formula succinctly, while also augmenting its scientific, premium nature. Given that proactive healthcare is a norm during these trying times, here's a cheers to your good health with Nutrihance comfortably occupying a spot in your daily routine!
We've been upgrading our packaging game keeping the latest trends in mind. Here's what our in-house expert Lata Sankaran has to say in this three-part article on what consumers are looking for!
Going beyond taking the helm - and creating it!
Contemporary form meets the use of innovative materials in our latest collaboration with BASF and Vega to create Dune: the new frontier of road safety. Backed by in-depth research involving the concerns of and conversations with Indian and South Asian riders, this helmet is visualized to be light, strong, well-ventilated and easy to build - while embodying futurism due to its sleek form.
When design contributes towards business transformation
Wicked Güd collaborates with Elephant Design for ‘healthy’ business.
Read about the birth of a new food brand in the health segment.
Link - https://www.adgully.com/wickedgud-collaborates-with-elephant-design-for-healthy-business-111471.html
Nidhi Isaac on The One Show (NY) Design Jury
Congratulating Nidhi Isaac who has been invited to join the prestigious jury by The One Show.
Seven top creative from India on One Show 2022 jury Nearly 400 top creatives from 48 countries will judge work from around the worldbestmediainfo.com
Link - https://bestmediainfo.com/2021/11/seven-top-creative-from-india-on-one-show-2022-jury/
Ashwini Deshpande as Jury at India Design Excellence Award 2021
Happy to announce that Ashwini Deshpande will co-chair the jury of #e4mIDEA by exchange4media this week!
#designleadership #designawards #designjury #designinindia
Ashish Deshpande on the KDA21 Jury
We are elated to announce Ashish Deshpande’s participation in the jury for the Kyoorius Design Awards (2021 Edition), given its established goal of driving and sustaining the creative industry in India.
#KDA21 #kyoorius #kda21jury #kyooriusdesignawards #elephantdesign #jurymember
VM&RD and Arrow Digital host Sign Power in Mumbai to highlight new-age application of digital printing in retail
Ashish Deshpande our Director spoke on Graphic & Retail trends at Sign POWER, Mumbai 2017.
Please check the enclosed document for details:
AGM Notice 28th September, 2020-2021
The Twenty-Sixth Annual General Meeting of Elephant Design Private Limited will be held on Tuesday, 28th September, 2021 at 10.00 a.m. at the registered office of the Company at 13, Kumar Srushti, Pashan-NDA Road, Bavdhan, Pune - 411 021, to transact the following business:
Please check enclosed document for details:
https://drive.google.com/file/d/1zwtCmZ-4ROvT6JAMGckSgeZfEh9m4xtN/view?usp=sharing
When should a brand think of refreshing its image?
When does a #brand hit #change A big question that troubles most corporate #leadership Ashwini Deshpande simplifies the #myths surrounding #rebrand #design #designinIndia #corporatebranding #rebranding Elephant Design Pvt. Ltd. Editor ETBrandEquity
Designers have to take responsibility of making the store meet business objectives
Read Ashish Deshpande take on shift in thinking & practice in #retailexperience #storedesign in #postpandemicworld
AGM Notice 29th September, 2019-2020
The Twenty-Fifth Annual General Meeting of Elephant Design Private Limited will be held on Tuesday, 29th September, 2020 at 09.30 a.m. at the registered office of the Company at 13, Kumar Srushti, Pashan-NDA Road, Bavdhan, Pune - 411 021, to transact the following business:
Please check enclosed document for details:
https://drive.google.com/file/d/1MPAYJ8SUVZPsdKUQcSZQWE_-cSIIV4_0/view?usp=sharing