Our dynamic realities - in the form of both, technological development and natural maladies like Covid are continuously changing the way in which we browse for and buy commodities. The retail experience, in short, is changing and it is our pleasure to announce that Gerard Rebello has been invited to give a talk on 'Designing a blended channel experience' on the 29th of June. This is part of a two-day convention - In-Store Asia 2022 - under the theme of 'Reboot, Rethink and Redefine Retail Experience', which promises to bring the Indian retail industry together during these trying post-pandemic times.
Ashwini Deshpande as Jury President at LIA (London International awards)
Meet the 2022 Design and Package Design Jury!
Jury President, Ashwini Deshpande, Co-Founder / Director at Elephant Design Pvt. Ltd. says “LIA is always special as it is run by an all women crew. I am very grateful for this opportunity once again. We saw some heart-warming and thoughtful work last year. Now that we are turning the page by resuming physical events, I can’t wait to touch and feel the work, meet other jurors, and discuss nuances of design in the same room. Would love to see some work that is deeply rooted in cultural insights and yet is universally delightful.”
Read more - https://lnkd.in/gdiUzs3D
Ashwini Deshpande is on the speaker lineup for Ishanya 2022.
Ashwini Deshpande is on the speaker lineup for Ishanya 2022.
Do join us on this expedition!
Topic: Brand Inspirations
Event : D - Tales
Date : 12th May 2022
Time : 6:00 pm to 7:00 pm IST
Registration : www.ishanya.design
Ashwini Deshpande is on the AD STARS Jury
#Busan may see an Elephant or two this year!
Why start on a Design career ?!! Some crisp thoughts shared by Ashwini Deshpande about design and creativity #journey @Elephant_social #DesigninIndia #design #creativity #pune #India #korea #career #ADStars2022 spoke to Ashwini Deshpande, co-founder of Elephant and one of the executive judges for the Design, Print category asJury Elephant Design Pvt. Ltd.
Check her conversation with the folks in Korea about new learnings, awards and what may help you win an award. - https://lnkd.in/dvr7T4Px
Our work for Firefox Bikes Pvt. Ltd. wins Gold at the Transform Awards India 2022.
It is the season of awards!
Announcing our #Gold win as Best #BrandExperience for Firefox Bikes Pvt. Ltd. at the Transform Awards India 2022.
This was a #bullseye of sorts.
A single entry in just one category that came home a winner!
#TransformAwards
Transform - magazine
Ashwini Deshpande is selected as a jury member for the ABBY's awards
In a moment of potent thought leadership and creative recognition, Ashwini Deshpande is selected as a jury member for the ABBY’s awards, which celebrate the essence of creativity in the field of media and communications.
Read more : https://www.agencyreporter.com/abbys-2022-appoints-industry-stalwarts-as-jury-chairs/
Ashwini Deshpande at TiEPune Open MIC Night Jury
Ashwini Deshpande, Director, Elephant is @TiEPune Open MIC Night Jury. Learn about what your business needs and what it takes to make your 'ask' result in getting what you want Register here: https://hub.tie.org/e/tie-pune-women--open-mic-night
Plezmo & Elephant on Yanko Design
We worked with Plezmo to figure out the solution to a pressing problem: How can we make the process of coding simpler, easier to access and more importantly - fun - for children? The answer helped us win the coveted 2022 iF Design award, where we succeeded in creating an ecosystem of Plezmo IoT blocks that let children build everything from fully functional train loops to the Iron Man hand repulsor.
Plezmo has also been awarded the NASSCOM Design4India Jury Choice Award & Golden Pin Design Mark 2021, Taiwan
PLEZMO STEAM designed by Elephant Design has been awarded coveted GOLDEN PIN DESIGN MARK, TAIWAN The 2021
Third award recognition for PLEZMO STEAM based education platform for children to Learn through Play designed by Elephant Design has been awarded coveted GOLDEN PIN DESIGN MARK, TAIWAN The 2021 Golden Pin Design Award received 7,681 submissions from 28 countries and PLEZMO is one of the 122 outstanding design shortlisted for the Best Design Award.
Plezmo STEAM education platform designed by our team has won the internationally coveted iF Design award!
Happy to announce...
Designed by Elephant Design Pvt. Ltd., Plezmo STEAM Education Platform that helps children imagine and create stories based on the principle of ‘Learn through play’ has won the internationally coveted iF DESIGN Award'22 for #ProductDesign & #UserExperience #UX
Plezmo elements attach to toys, Lego blocks, integrate with craft, science projects and connect with the Plezmo #app via Bluetooth.
You can find detail case study of the project - right here:
Product Design - https://elephantdesign.com/plezmo , UX design - https://elephantdesign.com/plezmo-app
Our work for Firefox bikes has been shortlisted for the Transform Awards India 2022
We’re proud to announce that our work for Firefox bikes has been shortlisted for the Transform Awards India 2022. Of special note is that this is Transform Awards’ first ever event to be held in India, where the very best agencies showcase their work in a spectacular display of creativity, innovation and success!
Ashwini Deshpande will be on a panel discussing Print Week
WhatPackaging by PrintWeek India celebrates #InkWeek!
Ashwini Deshpande will be on a panel discussing #sustainability and #designtrends in print and packaging.
Register now: https://buff.ly/3t9uQeo
Ashwini Deshpande on #STEM for Social Good Bootcamp by Girl Up, United Nations Foundation
Ashwini Deshpande feels strongly about #inclusivedesign. She has delivered talks, authored articles and also conducted workshops on creating awareness on the topic.
If you are interested in inclusive, gender-responsive design, join #STEM for Social Good Bootcamp by Girl Up, United Nations Foundation where she will be a panelist
Register today- https://cutt.ly/NAJAErq
Happy to share a piece on WickedGud in The Hard Copy
And then you have a #startup that is so wicked, it's gud!
Thank you thehardcopyco for the WickedGüd story.
It is certainly a milestone for us at Elephant Design Pvt. Ltd. as we shift the paradigm of #packagingdesign one #brand at a time.
Bhuman Dani Monish Debnath Soumalya Biswas onwards & upwards. One #bowl at a time.
#designleadership #designInIndia #branding #naming
Retail Drama: A peek behind the scenes by Gerry Rebello
Gerard Rebello will be sharing key facets that draw from his extensive experience in the field of retail design for a session titled 'Retail Drama' at CEPT University. The session will focus the finer intersections of brand experience-building and spatial design.
Our work for Paper Boat has tackled everything from branding to packaging.
All good things must end – just as they must also begin a new! This is the spirit with which we now come to the last client of our ever-expanding list for 2021 – Paper Boat Swing. Since their inception, our work for them has tackled everything from branding to packaging. Swing is an exciting, bold journey in the hyper competitive non-premium beverage segment and our packaging system needed to boldly herald their arrival. Playing on the brand’s emotion of nostalgia via the familiar image of a swing, our work showcases Paper Boat’s promise of increased pulp content at the very same ten-rupee price point, enabling consumers to opt for the tastier, pulpier choice when on-the-go with its distinctive colors.
In case you’re interested, you can check out our work for Paperboat here - which extends across their vast portfolio of other products:
https://lnkd.in/djK-kx8f
From modernising the logo to developing a highly adaptive visual identity and branding system
From modernizing the logo to developing a highly adaptive visual identity and branding system, our work for Campus was holistic in its scope. Infusions of contemporariness, energy, youthful zest and trendsetting can now easily be seen in their fresh identity, with the logo taking on a sleeker, more dynamic form. A minimalistic, free-space approach now dominates the packaging with bright pops of color, instantly showcasing innovations from a material and benefit standpoint – while truly reinforcing their position amongst key audiences.
You can find a handy list of our packaging work- in case study form- right here:
https://lnkd.in/guCHJmiW
Elephant's work for Titan Skinn’s ‘Escapade’ established a synergistic system that would help in instant brand recall
Our work for Titan Skinn’s ‘Escapade’ range reinforces the rugged, outdoorsy essence that appealed to thrillseekers, adventurers and those seeking solace that’s only found in the lap of nature. The team established a synergistic system that would help in instant brand recall, while sticking to clean, minimalistic overtones, giving the range a distinctly premium appearance on shelves.
You can check out the entire case study right here:
https://lnkd.in/g3g7k6Q9
MTR Foods Private Limited’s demanded innovation when it came to the packaging structure
MTR Foods Private Limited’s foray into the ready-to-cook batters market demanded innovation when it came to the packaging structure that would contain their 'Minute Fresh’ range of products. The team worked closely with them to determine all kinds of use-case, travel based and other storage-related scenarios. The result? A structure replete with convenient features that deal with messy pouring, carrying, toppling and even maintains impeccable hygiene – be it inside your fridge or on the shelf!
In case you’re interested, you can check out our work for MTR here - which extends across their vast portfolio of other ready-to-cook mixes and ready-to-eat meals:
https://lnkd.in/gncHbvan
Exchange4media unveils new identity designed as part of the rebranding exercise by Elephant Design Pvt. Ltd.
With a mandate to refresh exchange4media's brand identity in line with their 21st anniversary, the team focused on futuristic, fluid, vibrant and more importantly – global as key concepts around which work would commence. The result was a rebranding that harmonized e4m’s evolution with the evolution in journalism as a field, while the bold red testified to the brand’s bravery and integrity in bringing the truth to the masses.
You can find a handy list of our work – in case study form - right here: https://lnkd.in/dFfjeeYi
