Our packaging design for Tata Sampann's Yumside

Our packaging design for Yumside focuses on four key ideas - Convenience, Deliciousness, Mood, and Occasion - to create a homogenous yet distinguished packaging system for an expanding portfolio of offerings. Yumside's packaging highlights the abundance of fresh, natural ingredients, conveying nutrition, freshness, and taste. The design also includes serving suggestions and prioritizes nutritional aspects such as the absence of preservatives or artificial colors + flavors. Here's to taste, nourishment, and wholesomeness coexisting with convenience and hassle-free cooking!

Context of Industrial Design in India: Present & Future

What kind of future are we designing for? How do we make it better?
What is the changing context of Industrial Design in India?
As World Design Organization celebrates #WorldIndustrialDesignDay asking us to imagine the #FutureWeWant, Ashish Deshpande shares his thoughts in our latest blog

Link here: https://elephant-social.medium.com/context-of-industrial-design-in-india-present-future-61d2314c0f7d

Yugandhara, invited as a packaging design expert at PrintWeek India

Yugandhara, invited as a packaging design expert to review various formats, deconstructs four new products based on the packaging's aesthetic appeal, tech specs, design aspects and sustainability in an interesting exercise for WhatPackaging by PrintWeek India. Titled "Packaging Power Personifed", we recommend it as it makes for some fun, engaging, behind-the-scenes reading!

Read here: https://www.whatpackaging.co.in/features/private-view-anti-hangover-shot-57249

Ashwini surfs the tide of opinion in her latest piece for Storyboard18

The announcement of Sequoia India & Southeast Asia morphing into the shiny new "Peak XV Partners" has obviously made waves. Ashwini surfs the tide of opinion in her latest piece for Storyboard18 , where she deconstructs the name - along with the identity, and their renewed sense of purpose. You can go through the complete story and instead of concluding with Shakespeare, we present Mark Twain instead for his aptness: "Names are not always what they seem. The common Welsh name BZJXXLLWCP is pronounced Jackson".

Happy reading! 

https://www.storyboard18.com/quantum-brief/is-it-peak-fifteen-or-peak-xv-decoding-sequoia-capitals-rebranding-and-the-new-very-purple-infinity-logo-8931.htm

Ashwini talked to Ramu Ramanathan of WhatPackaging by PrintWeek India on her observations & learnings.

The most sustainable packaging will be “no packaging”
interpack, the largest international packaging fair for food, beverages, pharmaceutics, cosmetics and non-foods took place at Dusseldorf after six long years and the focus was on #sustainability & #connected packaging. As we work on many #packagingdesign projects at Elephant Strategy + Design, it was a great exposure for us to see where the industry is heading and if there is hope, after all.

Ashwini talked to Ramu Ramanathan of WhatPackaging by PrintWeek India on her observations & learnings.
Link of the conversation - https://www.whatpackaging.co.in/features/ashwini-deshpande-the-most-sustainable-packaging-will-be-%E2%80%9Cno-packaging%E2%80%9D-57218

We secured two awards in collaboration with AZORTE and Floryo at afaqs! Marketers' Excellence Awards

We're proud to announce our wins at the prestigious afaqs! Marketers' Excellence Awards, where we secured two awards in collaboration with AZORTE and Floryo. Our partnership with Azorte resulted in the coveted 'Best Corporate Identity' award, where our vision for a malleable yet ownable identity that suits the biggest, latest entry in the Indian fast fashion universe appealed to many others - beyond the customers.

On the other hand, our work for Floryo landed us the 'Best Packaging' award, where their customized, lovingly milled flours found an apt package echoing all their promises and more. We sincerely thank the marketing teams of both Azorte and Floryo for elevating our work to newer heights across several mediums - and hope to continue setting the bar for excellence in the future in the spirit of creative collaboration.

Our collaboration with Reliance Consumer Products to launch the global brand Alan's Bugles brings you a premium snacking experience.

"Sounding the Horn for Playful Snacking in India! Our collaboration with Reliance Consumer Products to launch the global brand Alan's Bugles brings you a premium snacking experience that goes beyond satisfying cravings. The packaging captures its iconic shape and international appeal, promising vivid flavours and playful moments. We used vibrant colours and metallics to create an otherworldly appeal - this fun snack's practically dropped on the shelf from outer space. Check out the case study, complete with appetizing details on our website!"

It is raining Gold and Silver for Team Elephant at the exchange4media India Design Excellence Awards!

It is raining #Gold and #Silver for #TeamElephant at the exchange4media India Design Excellence Awards! We took away FIVE awards across diverse categories for five distinct pieces.
We are incredibly proud of our team's consistency, dedication, and creativity that not only wins awards, but wins for the brands and their audience.
#Designleadership #DesignExcellence #DesignAward #ElephantDesign #DesignInIndia #e4mIDEA

Here is our packaging design for Epigamia's nutritious yogurt drink.

We have been design partners to epigamia and get the privilege to taste some delicious stuff that must look as good on the packaging!
Here is our packaging design for Epigamia's nutritious, yogurt drink in a fun, squeezy! Playful illustrations compliment the ingredient focus here, a clear reference to children's limitless imagination. Visuals and typography create a playful impact with a health-conscious edge. Not only is this snack a strong choice for busy parents, but it also contains calcium and vitamins, making it a healthy choice for kids. The potency of fruit, combined with an actually enjoyable nutritional snack? Yes please!

Ashwini Deshpande as jury for The Usha Awards

“Please put on your own oxygen mask before assisting others”

This is the right advice when you are on a flight.
But in life, I don’t believe you have to wait for that perfect condition or moment to give a hand to the others. We can all rise together and raise together.

Thank you for initiating this much needed push for the young creatives.
#IndianCreativeWomen
Kyoorius Creative Awards

This jury is going to be very special.
#UshaAwards

Ashish Deshpande delivering a talk at The 10th Power of Asian Design conference in Taichung Taiwan

Ashish Deshpande is at The 10th Power of Asian Design conference in Taichung Taiwan. He will be delivering a talk titled"Design Opportunities & Challenges: An Indian Perspective" along with speakers from USA, Japan, Singapore & Hong Kong.

Ashwini Deshpande in conversation with Kashmeera Sambamurthy of Storyboard18

Rebranding an iconic brand CAMPA

Rebranding an iconic brand like #CAMPA... we were excited and also nervous.
But the #Reliance team is ambitious and supports unconventional ideas. So we went at this #rebranding exercise fearlessly.


Here is short piece in exchange4media - https://www.exchange4media.com/marketing-news/campas-new-avatar-sports-new-colours-126219.html
You can read more about it on our website soon...

Suit up for a Virtual Rummy Game

Can the traditional Rummy experience, typically consisting of an evening with friends or a family occasion - create the same level of immersion, virtually? The team at Elephant worked with Wild Spades to defiantly say : Yes. A consistent visual style, immersive features placed at key points of the user's app journey and design that promotes the social aspect of Rummy - all went into the creation of Rummy Tunes. The result? Enjoying a Rummy game with your friends has never been easier online!

Ashish Deshpande at the 5th National Conferenec on Innovative Global Technology Trends organised by MIT ID Design Academics & Research Programme

Design is all about envisioning better future keeping people at the centre.
Here is Ashish Deshpande sharing his ideas on #India @ 100 at the 5th National Conferenec on Innovative Global Technology Trends organised by MIT ID Design Academics & Research Programme