If not user-centred, a #startup with original idea, brilliant technology and adequate funding may fail. This is where #DesignThinking can help.
As a TiE Pune Charter Member, Ashwini Deshpande is happy to share some thoughts, tools & examples with TiE finalists of TiEWomen Global competition
Know more about TiE Women program - http://women.tie.org/
Global cosmetics giant Revlon entrusted us with the mission to refine their product-market fit in the Indian hair-colour landscape. The team delved deep into Indian hair colour habits, cultural beliefs, and functional requirements in this quest to help their brand adapt to the diverse-yet-saturated industry. The result was a revitalized 'COLOR n Care' range that emphasized on expertise and hair nourishment. The team integrated user-friendly information on usage and accurate color representation, while highlighting the nourishing ingredients with unique visual elements. Positive user reception across the board tells the success story we've been anticipating, with Revlon successfully adapting to Indian concerns, pain-points and needs.
Head to our website to read more! - https://elephantdesign.com/revlon
MIT Institute of Design, Pune invites Elephant Design's Nilanjan Chakravarty, Senior Designer - Communication Design to Olio Folio 2023 and be part of the portfolio review panel for it's 3rd year Graphic Design students. The panelists will help students enhance their portfolio and become industry ready.
Quite an outing! Thank you Golden Drum International Festival of Creativity for inviting Ashwini Deshpande to chair the jury. Can’t wait to see the shortlists and metals
Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, has been invited to talk on “Crafting the Story Behind the Store” at CEPT University. Talk will be followed by discussion with the students.
Our Brand & Design Director Nidhi Isaac will be judging Foxglove Awards by afaqs! this week!
As the Indian Super League begins its 10th edition today, we are happy to present our branding that celebrates #10YearsOfISL.
From a low interest in Indian teams to being the second most searched Indian League on google, from being 171st on the FIFA rankings to 99th this July, the league and Indian football have come a long way in the past ten years. And so has our strong design partnership with the #ISL.
We have been designing the brand livery and graphics for the league for ten years in a row! No matter which team wins, we have had their back - literally, with the dynamic backdrops, stadium perimeters, graphics and more.
While grappling with challenges of the pandemic in 2021, we got this exciting opportunity to read, comprehend and design a very relevant #book talking about the disruption and how may we deal with it.
The book is co-authored by Indian Institute of Management Ahmedabad batchmates Neeraj Chandra and Nandu Nandkishore and is published by Routledge, UK.
In this book, you will find insights, commentary, illustrations and exercises that are thoughtfully designed by our team to bring authors' vision to life.
The book promises to help build competitive advantage, re-invent markets & enterprise and above all, to make the world a better place
The Twenty-Eighth Annual General Meeting of Elephant Design Private Limited will be held on Tuesday, 26th September, 2023 at 9.30 a.m. at the registered office of the Company at 13, Kumar Srushti, Pashan-NDA Road, Bavdhan, Pune - 411 021, to transact the following business as mentioned in the notice document:
Please click embedded notice document link for more details:
https://drive.google.com/file/d/1GdO2kgMSp71EVqolhQt-5tL3O9eTocTs/view?usp=sharing
MIT Institute of Design, Pune invites Elephant Design's Swapnil Joshi, Creative Director : Industrial & User Experience Design to Olio Folio 2023 and be part of the portfolio review panel for it's 3rd year UX Design students. The panelists will guide students to enhance their portfolio and become industry ready.
Anand Palsodkar has been invited as jury for Product Design at Taiwan International Student Design Competition.
Ashwini Deshpande will join the Grand Jury at DFA Design for Asia Awards this week
Elephant at Ajeenkya D Y Patil University
Partho Guha, Director of Elephant spoke about design and professional practices to students of ADYPU, Pune at a panel discussion.
Excited to unveil our collaboration with the Allana Group! Elephant Design teamed up with this export powerhouse for an exciting B2C venture – introducing Bowlers Nutrimax and Nutrimax Club. Our mission: to create a vibrant identity and packaging system that captures hearts. Inspired by active pets, we used playful elements that connect with pet parents. Being a pet parent himself, creative director Nikhil's insights added to our inventive packaging, which showcases heartwarming scenes of pets and owners enjoying the outdoors, carving a distinctive presence on the shelf and amidst competitors.
Head to our website to read the case study! - https://elephantdesign.com/bowlers
Thrilled to partner with Tata Raasa for an exceptional culinary journey that transcends boundaries! Our collaboration redefines Indian RTE & RTC for the international market. From imagery that evokes India's rich heritage to carefully crafted typography, every detail captured the essence of the subcontinent's diverse regional flavours. Creative director Priyanka Karyekar's inner foodie was channelled into some drool-worthy visuals, and the team's use of earthy palettes and architectural cues resulted in packaging that invites you on a sensorial journey through each regional delight.
Elephant at JKLU Jaipur!
Ashish Deshpande visited the Jaipur campus at Prof A Balasubramaniam's invitation & interacted with students of design this week.
Any large change deserves an announcement. Some brands do it through #rebranding. But before we ask how much of change is too much, we need to ask why. And we may ask that many times over.
Ashwini Deshpande discusses the impending Twitter rebranding with Priyanka Nair & Saumya Tewari of Storyboard18
Read here: https://lnkd.in/d_hfqdM7
Today, MIT Institute of Design welcomed a fresh batch of 500+ learners at their campus in Pune.
Ashwini Deshpande was the guest speaker at their Induction Day.
She talked about good design & how to get there.
Anand Palsodkar was the Guests of Honor at the Induction Programme at Unitedworld Institute of Design (UID) in Ahmedabad today!
He interacted with the newest batch of students of design on the campus.
