Ashwini Deshpande in conversation with Kashmeera Sambamurthy of Storyboard18

Rebranding an iconic brand CAMPA

Rebranding an iconic brand like #CAMPA... we were excited and also nervous.
But the #Reliance team is ambitious and supports unconventional ideas. So we went at this #rebranding exercise fearlessly.


Here is short piece in exchange4media - https://www.exchange4media.com/marketing-news/campas-new-avatar-sports-new-colours-126219.html
You can read more about it on our website soon...

Suit up for a Virtual Rummy Game

Can the traditional Rummy experience, typically consisting of an evening with friends or a family occasion - create the same level of immersion, virtually? The team at Elephant worked with Wild Spades to defiantly say : Yes. A consistent visual style, immersive features placed at key points of the user's app journey and design that promotes the social aspect of Rummy - all went into the creation of Rummy Tunes. The result? Enjoying a Rummy game with your friends has never been easier online!

Ashish Deshpande at the 5th National Conferenec on Innovative Global Technology Trends organised by MIT ID Design Academics & Research Programme

Design is all about envisioning better future keeping people at the centre.
Here is Ashish Deshpande sharing his ideas on #India @ 100 at the 5th National Conferenec on Innovative Global Technology Trends organised by MIT ID Design Academics & Research Programme

The Online World of Pet Parents

Pet parents can immerse themselves in Petstar’s adorable, synergistic and scientifically playful world by simply visiting their website. Features like the slider-style feeding guide, a relevant, concern-driven chatbot and direct interactions on every page ensure that Petstar adopters get the best value, and the best digital interactions by deviating from overtly functional, dull websites. Being a pet-parent is exciting – so why shouldn’t their nourishment be, too?
The website is still evolving as you read this. So don't forget to check it later for buying stuff for your pets...

Check out the case study: https://lnkd.in/dNFKuDAC

Customized Flours at your Doorstep

Online presence makes or breaks consumer perceptions of your brand. Digital + UI/UX Design solutions, if done right, can translate your brand’s identity, core strengths, services and more on to the omnipresent screen. Our case study showcase explores the infinite possibilities within this niche, beginning with our UI/UX design for Floryo.
The importance of flour in the Indian kitchen cannot be overstated. It is THE core and at the same time, an ideal accompaniment in many, many dishes. Floryo – a brand-new startup seeking to disrupt the Indian flour industry – distinguished itself by providing customers with personalized, made-to-order flours with added nutrition. The fact that people would purchase these products on their online platform made it essential that their purchase experience be seamless and hassle-free. Our work for their website ensured that it became an extension of the brand’s personality and packaging, which our teams had already established. The potent use of illustrations and other design language elements resulted in the user experience being as personalized and convenient as the product, catalysing purchase decisions with ease.

Check out the case study here: https://lnkd.in/da4_Acq3

Wicked hustles for Gud results

Deal or no deal is just another day in the life of a WickedGüd startup. What matters is what you do next.

Road ahead is all yours Bhuman Soumalya Monish and we are with you! You have our heart (and we have the healthy tasty pasta & noodles)!

PS: Didn’t miss the appreciation of #packagingdesign and #branding especially by Vineeta Singh and that felt #WickedGud

Team Elephant at Kochi Muziris Biennale

Getting inspired, staying inspired and being an inspiration are all part of being a creative team.
While inspiration can come from anywhere in the universe, the best of imagination and unlocking of ideas happens from experiencing expressions of other artistes.
That is exactly what some of our team is doing over an extended weekend at #KochiMuzirisBiennale

Ashwini Deshpande will lead the Craft Drum Jury this year

Golden Drum International Festival of Creativity presents the most visible crossroads of creative, marketing and advertising in Europe.
Ashwini Deshpande will lead the Craft Drum Jury this year and will also speak at the conference at Portoroz on the Slovenian coast later this year

Elephant at Pune Design Festival 2023

Knowledge and creativity are essential for both: personal and collective growth in the world of design. But how do we go about acquiring those? At Elephant, collaboration and resource-sharing are the pillars of our functioning - and we believe them to be the best catalysts for consistent evolution.

This also happens to be the central premise for the Pune Design Festival. Several members of the team attended the 17th Edition - whose ecstatic faces you can see - and actively engaged with the sessions, workshops, panel discussions and more. Our future-focused approach also found common ground with PDF's theme for 2023: a futurist agenda for design in the next 25 years for India and the world. 

Watching the design community come together as one to network, exchange ideas, celebrate creativity and discuss innovative methods of problem-solving was a sight to behold. We look forward to keeping this creative momentum going within our community, as well other fora and festivals aimed at the finer intersections of creativity and design! 

The list by The Hard Copy is out with Sirona Hygiene & Nexus Malls as notable brands by Elephant Design Pvt. Ltd.

Every single piece that leaves our mailboxes is #designedwithlove. So we cannot select favourites.
But next part of the list by The Hard Copy is out with Sirona Hygiene & Nexus Malls as notable brands by Elephant Design Pvt. Ltd.
Here are the links. Check them out.

https://thehardcopy.co/brand-launches-rebrands-of-2022-part-2/

https://elephantdesign.com/nexus-mall

https://elephantdesign.com/sirona-packaging-design

Our naming & branding work for AZORTE has found a place in this edit of The Hard Copy

Of #brand launches in 2022...
while we have our own long list of brands we helped come alive last year (and had so much action, learning & fun), our naming & branding work for AZORTE has found a place in this edit of The Hard Copy

It is indeed awesome to see it featured in this list Meeta Malhotra

Link to the listing - https://elephantdesign.com/azorte

Link to the case study - https://thehardcopy.co/rebrands-of-2022/

Designing for Contradictions

Wicked Gud :
Santa would genuinely be confused at the prospect of Wicked Gud, the pasta inspired from the whole-grain, maida-free goodness of the Indian kitchen. After all, can something be so bad that...it's actually good? Our team built on the paradoxical name we coined with packaging design rich in playful neons and other category-defying elements like the absence of a conventional, functional 'back of pack'. This is a perfect treat during the holiday season with an unheard promise: junk food that's actually Gud for you!

Elephant design did packaging design and system for Tata Tea's 'Care'

Tata Tea Care -
Excitement and outward enthusiasm are all too common during the year-end holiday season. But what about taking some time out for yourself amidst all the chaos? Here's our packaging design and system for Tata Tea's 'Care' where there's a soothing tea for every scenario, from cleansing to digestion. Our use of the thick-thin Didone font, combined with equal-yet-ingenious focus on both: ingredients and benefits was a key highlight. Find that time to kick back, take a sip from this care package and experience the wellbeing you so deserve.

Festive Indulgence - Re-Boxed

Is there a better way to kick off the holiday season than indulging in the divine combination of Pizza & Football? We wanted to show off our packaging for Viva Roma (name also coined by us) - Domino's gourmet range of pizzas, invoking authenticity and freshness, where every occasion can be made that much more special. Just a little something to think about while treating yourself to your steaming box of yummy, bready goodness!

Ashwini Deshpande as a jury for concurrent DFA Design for Asia Awards

Business of Design Week known as #bodw has been one of the most significant conferences about #design in and for #Asia.
Ashwini have had the opportunity to attend this conference as a speaker and also as a jury for concurrent DFA Design for Asia Awards on many occasions.
This marquee event in Hong Kong is celebrating 20 years!
Looking forward to this year's sessions and also her panel discussion on #Asian #Communication #Design.
It is possible to attend #bodw online as well

Here is the link- https://2022.bodw.com/en